The biggest foreign ecommerce markets for UK shoppers

Consumers in the United Kingdom love to shop online at overseas ecommerce websites. As a matter of fact, UK shoppers buy a higher proportion of goods from foreign online stores than almost any other wealthy country. These are the biggest foreign ecommerce markets for UK shoppers.


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Almost three-quarters (73 percent) of goods bought online by UK shoppers come from domestic retailers, while 16 percent happens at retailers located outside the European Union. The remaining 11 percent is bough online from an EU country, FinTech Futures found out.

US, Germany, France and the Netherlands

The biggest overseas markets for UK consumers are the United States, Germany, France and the Netherlands. Last year, Brits spent over 51.3 billion euros on US goods. “The UK-US trading relationship is one of the most valuable on the planet. In the online realm, much of what is being sold is  fashion-related, with American retailers such as Forever21, Victoria’s Secret and American Apparel being hugely popular”, the website comments.

Germany ranks second, with 41.3 billion euros that was spent on their ecommerce websites by British consumers. The western European country accounts for over 10 percent of total UK exports.

UK shoppers love French fashion, perfumes and cosmetics

France has enjoyed a uniquely profitable year when it comes to selling to UK consumers”, FinTech Futures writes. In 2017, this country saw exports to the United Kingdom increase by 23.8 percent. Much of the online growth was being fueled by the fashion industry, which brands such as Balmain, Givenchy and Versace being the most popular. But perfumes and cosmetics from French retailers and brands are also very popular among UK shoppers.

UK shopping abroad

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